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PL Design

Year
2023

Roles
Product Designer
IA / UX / UI Designer
End-to-End Website Development

Scient Analytics is an AI-powered imaging platform for automated classification of core samples in environmental and mining applications.

The engagement included brand refinement, print collateral, and full website design and implementation, aligning the visual identity with the product’s technical depth.

Landing hero section with supporting mission statement.


Website Redesign


Problem

While the technology was advanced, the brand and digital presence lacked cohesion and enterprise-level credibility.

The objective was to:

  • Strenghen visual identity
  • Clarify technical messaging
  • Support investor and industry presentations
  • Create a scalable digital system
Process

Brand System Refinement

Refined the logo and visual language to improve scalability, clarity, and alignment with modern technology aesthetics.

Website Architecture

Developed low-fidelity structural wireframes before progressing to high-fidelity prototypes, emphasizing modular hierarchy.

Implementation

Built the final responsive website in Webflow with custom CSS, ensuring design integrity from prototype to production.

Improvements to the brand logo and various print materials.



Prototype & Handoff

Developed responsive prototypes to ensure implementation alignment and scalable component structure.

Low-fidelity wireframes established structure and content hierarchy.


High-Fidelity Prototypes


Figma mockups helped provide a framework for the client to establish copy content.

Outcome
  • Cohesive brand-to-product alignment
  • Modern, scalable digital presence
  • Strengthened investor-facing credibility
  • Clear articulation of technical capabilities

Product

Improving by iteration, the implemented build in Webflow aligned with the website prototype.

Strategic Takeaways


  • Brand and product systems must evolve together
  • Early design structure supports long-term scalability
  • Implementation awareness strengthens execution
  • Clarity is critical in technical communication

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