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PL Design
Year
2022

Roles
Project Manager
IA / UX / UI Designer
Front-End Developer (Styling & Implementation)

Resson AgTech developed AI-driven crop analytics technology for agricultural optimization.

I was engaged to redesign their digital presence and align the brand with the sophistication of their AI platform. The goal was to communicate advanced technology with clarity and authority.

Final homepage hero section designed to clearly communicate Resson’s AI-driven crop analytics platform and guide enterprise users toward product exploration and demo requests.


Website Redesign


Problem

The existing website did not reflect:

  • The depth of the AI-driven technology
  • The credibility required for enterprise adoption
  • The structured communication needed for technical audiences

The product required a more diciplined, system-oriented presentation.

How I Approached it

Visual System Refinement

Established structured typography, data-forward layouts, and restrained structure aligned with the enterprise technology standards.

Information Architecture

Reorganized content to clearly communicate product capabilities, differentiators, and technical workflows.

Logo refinement and style guide



Prototype & Handoff

Developed responsive prototypes to ensure implementation alignment and scalable component structure.

Low-fidelity wireframes established structure and content hierarchy.



High-Fidelity Prototypes


Hifi prototype designs allowed refinement to align with brand and offering.

Outcome
  • Strengthened enterprise credibility
  • Improve clarity of AI product communication
  • Established scalable digital design foundation
  • Supported growth during strategic positioning phase

Product

Strategic Takeaways


  • Enterprise technology requires diciplined presentation
  • Structured visual systems reinforce trust
  • Technical credibility is built through clarity
  • Product positioning and interface design are interconnected

Separating these steps clarified how the interface could better support each one.

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