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PL Design
Year
2022

Role
Product Design Intern

During my internship at Binogi, I focused on improving internal tools used to manage lesson production and localization across multiple markets. Rather than redesigning visuals, I examined where workflow friction was slowing down real operational work.

The goal is to design an alternative interface which will be both functional and visually pleasing, and will improve user efficiency by increasing productivity with a more intuitive work flow.

MVP Concept 1: Prioritizer

Lession Triage & Writer Assignment



Context

Supervisors were responsible for identifying which lessons required localization, prioritizing them by market and stage, and assigning writers accordingly.

The existing workflow required manually scanning dense datasets with limited structural guidance.

The Problem

Filtering, prioritization, and assignment were all handled within a single table view. This meant supervisors had to:

  • Mentally large datasets
  • Interpret priority of assignments manually
  • Assign writers without clear workload visibility

This Tool exposed data, but didn't support decision making clarity.

How I Approached it

I spoke directly with the Localization Supervisor to understand the workflow and where friction occurred in her day-to-day coordination.

The issue wasn’t missing features.
It was structural overload.

Breaking It Into Clearer Steps

Before redesigning anything visually, I mapped the process into stages:

  • Narrow down what needs attention
  • Review production status
  • Assign writers
  • Monitor progress

Separating these steps clarified how the interface could better support each one.

Userflow for the Prioritizer Feature


The MVP Concept

The Prioritizer introduced:

  • Persistent filtering by market and status
  • Clearer priority grouping
  • Inline writer assignment
  • Structured dataset refinement

The goal wasn't to simplify the work, it was to structure it more intentionally.



The prototype provides a means for users to filter available chapters to be assigned to specific writers.

Outcome

The revised structure reduced ambiguity during lesson triage and made assignment decisions more straightforward.

Feedback from the supervisor indicated that the clearer grouping and filtering would make coordination less confusing and easier to manage day-to-day.


MVP Concept 2: FLUX

Localization Workflow Tracking



Context

FLUX was used to track active localization tasks across languages and markets.

The original interface displayed over 20 columns within a single spreadsheet-style view, combining filtering, status tracking, and assignment in one dense surface.

The Problem

Too much was happening in one place.
Supervisors had to:

  • Filter large datasets
  • Track production stages
  • Assign freelancers
  • Monitor deadlines

All within the same interface.
The complexity of the domain was unavoidable, but the interface amplified that complexity.

How I Approached it

Reviewing the Existing Tool

The issue wasn't a lack of information, it was how tightly everything was coupled together.

Filtering, tracking, and assignment were blended into one continous task.

Restructuring the Workflow

I broke the process into clearer operational stages:

  • Refine the dataset
  • Review production status
  • Assign freelancers
  • Monitor workload and progress

This separation guided the redesign.

The MVP Concept

The FLUX redesign introduced:

  • Segmented task views
  • Persistent filtering panels
  • Clearer separation between status indicators and action controls
  • Structured grouping by market and language

The goal was to maintain necessary data density while reducing cognitive strain.

Userflow for the Prioritizer Feature




Outcome

The restructured workflow improved scannability and clarified decision points.

When reviewing the concept, the supervisor noted that the clearer grouping and filtering would reduce confusion during daily coordination.

The work remains inherently complex, but the interface no longer adds unnessessary friction.

The concept allows users to download reports, estimate production costs while reducing any pain points .


Reflection


This project reinforced an important principle:

Complex workflows don't always need simplification, they need clearer structure. Both MVP concepts focused on reorganizing information rather than removing it.

If developed further, I would validate improvements through measurable task completion time and error reduction.

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